YellowTin — Helping Electrify America

Daniel Kriozere
2 min readMay 17, 2021

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Explore, learn, plan and consider clean energy choices at your own pace, with your own data. (Image: Emile)

Corporations and municipalities are working to meet greenhouse gas emissions reductions commitments. Additionally, many states in the US have announced climate action plans with a greenhouse gas reduction target. YellowTin is here to help by providing a clean electrification platform to engage residential consumers to advance their decarbonization goals.

Why does this matter?

  • Next 10 published a 2019 California report, estimating that 35% of greenhouse gas emissions are from residences and personal transportation.
  • The current landscape of solutions is large and fragmented.
  • YellowTin enables consumers to knowledgably select clean technologies that save them money and reduce their carbon footprint.

What’s next?

  • Electrification is poised to become a key growth area in the next decade. Renewable energy projects are now the least expensive option in more than half the U.S.
  • Utilities have realized that with the advent of distributed energy resources and the need for electrification, they will have to develop and invest in consumer centric outreach. Modular and scalable, YellowTin can help utilities meet their mandates.
  • Electrification can create millions of jobs, as well as providing cost-savings for households.
  • More than 600,000 residential solar rooftop installations (3.6 GW) are projected in the next 4 years.
  • By 2025, more than 750,000 users on the YellowTin platform will achieve a cumulative GHG emissions reduction of 6 million t-CO2e, equating to carbon sequestered by about 10 Yosemite National Parks.

Future Outlook
During the next 4–8 years we will see the Biden Administration transform our energy infrastructure to create jobs, build resilience and invest in innovation.

The modern consumer will be encouraged to purchase increasingly cost effective, climate friendly technologies through outreach, incentives and programs by utilities, vendors, corporations and municipalities. All these factors will define this decade for investment and progress in a clean energy future.

By working with power providers, cities, and solar panel installers, YellowTin’s software has accelerated the adoption of clean technologies, such as residential solar, storage, electric vehicles and heat pumps, allowing customers to electrify, save money, green their power supply and reduce their own greenhouse gas emissions.

This newsletter went out first to readers of The Impact, an Op-Ed email newsletter focused on cleantech that is written by analysts, founders and executives in the industry. Check it out and subscribe here.

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Daniel Kriozere
Daniel Kriozere

Written by Daniel Kriozere

Impact Investment Analyst at One World | Startup Weekend Facilitator | Climate Tech Enthusiast

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